SayWhat

I provided UI design for this iPhone app, due in the app store Fall 2014. The goal was to create a stylish and fun to use video messaging app. The catch with this app, is the viewer’s reaction is recorded while watching a sent video.

The target demographic for this app was primarily 16 – 28 year old girls/women. I created the app to feel somewhat feminine, but used liberal doses of red to counteract the lavender and purple, so guys wouldn’t feel left out. This app would primarily be used by couples, and really close friends – so the boyfriends still needed to feel comfortable with the design.

With a really restrained, minimalist approach, sharp graphics, and bold colors, this app really stands out as hip and modern.